Ear Cleaning ADVANCED+ is an alcohol free, non-irritating ear cleanser formulated to prevent microbial activity. Ear Cleaning ADVANCED+ is formulated to gently clean, dry and acidify the ear canal and eliminate odor. Pleasantly scented, it will not sting or burn and is safe for daily use.~~Apply liberally into the ear canal. Massage the base of the ear. Allow pet to shake head. Clean excess with a cotton ball. For excessively dirty ears; apply 2-3 times daily over several days. For maintenance of healthy ears; 1-2 times weekly. Always apply after bathing or swimming.